Facebook Display Advertising

Facebook Display Advertising , is a proven way to help you transform your business. Used across a wide range of digital platforms, research has shown that while online, the average user will see over sixty digital display advertisements every single day.

With so many brands fighting for the attention of consumers, ensuring your advertisements are able to stand out from your competitors is essential. Display advertising can be run across any form of a digital platform, but utilizing Facebook can be one of the most beneficial for a number of reasons:

1. 1. In-depth analytics
      One of the most significant benefits of utilizing Facebook Display Advertising , is the in-depth analytics that the platform provides. The reports you can get from Facebook are outstanding and will give you thorough insight into how your adverts are performing and how other users are interacting with your posts.
      
      Facebook will also show you these insights in real-time, allowing you to monitor each ad’s performance and will enable you to edit and alter your advertising to ensure it is always performing to its maximum.
   2. Micro-targeting
      Another very popular benefit of Facebook Display Advertising , is the ability it gives you to micro-target your chosen audience. Not only does the platform let you select your audience by age, gender, and location, but you can also target them by interests, behaviors, and even connections.
      
      Traditional advertising methods often result in you reaching a vast majority of disinterested consumers. On the other hand, utilizing Facebook display advertising will ensure that you are always reaching potential customers, maximizing the efficiency of your advertising.
   3. Utilize remarketing
      Remarketing is a very effective method of maximizing your advertising results. Remarketing is the process of targeting your adverts to those users who have already expressed an interest in your brand either by visiting your website or clicking a previous ad.
      
      This is a great way of converting interested users as well as helping you to bring back any existing customers who might not have engaged with your brand in a while
   4. Cost effective
      Facebook Display Advertising , is a very cost-effective method of advertising. There are many different results you can choose for your adverts, from overall views to driving clicks to your brand. Depending on the goal of your advertising, you will be charged based on the results that you achieve – ensuring that you are enjoying the most effective results possible.
      
      Unlike other forms of traditional advertising, which can be very costly, Facebook display ads can start from as little as you like. You can also set daily and monthly caps to ensure that you never overspend or face unexpected costs.
   5. Your ads work around you
      Social media is often the first thing people check in the morning, and the last thing they read at night. In fact, the average person spends over two and a half hours a day on some form of social media, so Facebook Display Advertising , ensures you are always reaching the audience.
      
      Of course, you might not want your adverts to be running overnight when your target audience is asleep. That is why Facebook lets you choose the hours and days that your adverts run, helping to ensure that each ad works around your exact needs.