Technical SEO

In this fast-paced digital world, attracting the attention of consumers is becoming increasingly difficult. To ensure that your business ranks on top of Google’s SERPs and not only that your rank but also that your website remain as visible as possible, Technical SEO , must be a crucial ingredient to your SEO Marketing Strategy.

There are many requirements that go into making your website as Technical SEO-friendly as possible, including:

1. 1. Speed
      One of the core aspects of Technical SEO , is ensuring that your website is running as fast as possible. Speed has never been more important when it comes to your website, and over 50% of users will leave your site and seek a competitor if it takes more than three seconds to load.

      That means optimizing your site to guarantee it loads as quickly as possible will be able to help you to keep consumers on the page and interacting with your brand.

   2. Readable to search engines
      Your rankings in Google search results are dependent on your website being able to be easily read by Google’s Search Engine BOTs. Technical SEO , will ensure that Google is able to quickly scan your website to identify your keywords, meta tags, copy and services, allowing it to showcase your site more prominently.
   3. No dead links
      No matter how well your website copy has been written or how many keywords you feature, if your website regularly times out or features dead links (404s), your site will be negatively impacted in terms of rankings.

      Websites are a constant work in progress, and many businesses will face links that lead to 404 errors. Working with experts in Technical SEO , will ensure that your site is constantly being evaluated and improved, helping you to maximize your search engine rankings.

   4. Security
      Another major factor in Technical SEO , is ensuring your website is as secure as possible for your visitors. To ensure your business is ranking as highly as possible for your relevant keywords, you need to ensure that all the data on your website is secure via the use of an SSL Certificate, which means customers passwords, information, and financial information is completely safe.
   5. Structured content
      While keywords were once the most important aspects of an SEO-friendly site, nowadays, Technical SEO , has a far more thorough list of criteria. Search engines now examine the quality of your content and the benefits that it offers to customers.
      When it comes to technical SEO, ensuring your data and information is correctly structured so that search engines can quickly read it is essential. In addition to this, you need to ensure that your website correctly features an XML sitemap with internal linking structures that will help you to appear more prominently.
   6. Mobile-friendliness
      In this digital world, there are billions of smartphones in use, and the vast majority of consumers now browse the internet and engage with companies directly from their phones. Technical SEO , will ensure that your website is full mobile-friendly, ensuring it is as engaging and functional as possible, regardless of the device being used.